Check out these 5 feedback email samples and templates and read our guide on how to write customer feedback emails.
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One of the most valuable things you can do for your customers is show them you care about what they have to say. Customer feedback emails are designed to nurture connections and foster a deeper sense of appreciation with your customers.
You likely already know how important it is to consider your audience’s thoughts and feelings. After all, they’re the ones you make your products for!
But how do you get the information you need without coming off too strong? And how can you get customers to respond to feedback requests, like surveys and questionnaires?
The answer lies in crafting a personalized customer feedback email. In this guide you have everything you need to start.
This is where Flowrite comes in handy, as you can create personalized feedback emails super fast. For example, check out our thank you for feedback template in action:
To kick things off, every customer feedback email needs 3 key elements:
Subject line gets your customers to open an email, but the body and CTA will be what makes them take the next steps.
How many companies have hit a roadblock trying to get their customers to do more than simply open their emails? And how many more struggle to even get their messages seen in the first place?
With Flowrite’s AI-powered technology, you can put these tips into practice and craft irresistible copy your customers will love.
Before we dive deeper, let’s go over some customer feedback email etiquette, shall we?
There is a right and wrong way (actually, many right and wrong ways) to ask for customer feedback. Here’s what you don’t want to do:
We Want Your Feedback Tell Us Your Thoughts Reminder to Provide Feedback to [Company Name]All of these subject lines feel like commands. They give recipients obligations when they should be providing options. To politely and effectively ask for customer feedback, you need to align your request with a benefit that motivates your audience to respond.
Benefits needn’t be over-the-top. It can actually be something as small as saving someone time. What matters is that you demonstrate, right off the bat, that you value your customers’ input, and you want to show your gratitude.
Here are some polite, non-salesy examples for requesting customer feedback:
You talk, we listen.👂 Get $10 Credit By Taking Our 2-minute Survey! Make a Difference in 3 Minutes or Less! – [Company Name] values your feedbackWhy are these effective? In example one, you offer a clear benefit through a small credit. Not only does this encourage a customer to buy again, but it also makes them more likely to open your email. Half the job is already done!
In example two, you provided a clear purpose and demonstrated that you value your customers’ time. They can make a difference in your company without compromising their own schedule to answer lengthy questionnaires.
Now, let’s move onto some of the finer points of customer feedback emails.
Your subject line is the most critical part of your email. Why? Because if people don’t resonate with it, they’ll never bother to read the fantastic copy you’ve tucked inside your email.
Our previous examples covered why some subject lines are ineffective and provided two alternatives.
Whenever you write a subject line for a customer feedback email, ensure that you are clear about your purpose and provide some value. Worlds like “Help” and “Reminder” are less effective than you might think.
Instead, opt for terms like “Invite” or “Share”. These are less demanding of the recipient and immediately give them an option to engage.
People who feel like you value their choices are more likely to engage.
Also, personalization goes a long way. Using the recipient’s first and last names, when appropriate, can make a difference. Consider the contrast between these two subject lines:
Help Us Improve – Take our Survey! [First Name], Share Your Thoughts in Our 3-Question SurveySubject line 2 is personal, to-the-point, and focuses more on the consumer’s feedback than your desire for it.
The email itself should be under 300 words. You’re there to make a simple request and extend the opportunity to provide feedback, nothing more. Start off with a friendly salutation, then follow up with your proposal.
If you’re offering an incentive, such as a discount, then make sure you include this early on. The goal isn’t to bribe your audience, however. You really want them to share their thoughts because it helps your company improve its service.
So, the email body should accomplish 5 things:
Closing off your email should be short and sweet. Include a large CTA (preferably a clickable button) that they can interact with if they want to proceed. It should be undeniably clear where they need to go and what they need to do if they decide to share their thoughts.
It’s best to sign off before your CTA, leaving the button as the last thing the customer sees on the page.
Avoid placing any text after the CTA. This can serve as a distraction that discourages participation.
Now that you know how to write a customer feedback email let’s look at some examples you can use for your own company.
We’ve crafted an example email sequence with 5 emails you can use for inspiration. From first reaching out to following up, this series illustrates how to navigate the entire customer feedback process, or just the step you need to take.
Beyond simply stating a request, we’ve included a thank you email to customer for feedback template and emails to send when you receive positive or negative responses.
Hi (Recipient's name),
Thank you for being a part of our community. We’re always striving to deliver the best experience to our customers, and we would like to hear your thoughts on how we can improve.
If you’re interested, please take our 30-second survey and answer the 5 questions provided. If you decide to participate, we’ll apply a $10 credit to your account to use toward your next purchase. Just our way of saying thank you :)
We appreciate your time!
[Company Signature]
Hi there (Recipient's name),
We appreciate you taking the time to complete our recent survey. Your feedback helps us continue to make our products even better. Your response is invaluable to us, and we wanted to let you know how important your thoughts are to the team at [Company].
If you ever have any questions or want to share more, feel free to contact us at support@yourcompany.com. We’re always happy to hear from you!
Take care,
[Signature]
